02/09/2024

Kavat pioneers sustainability with world’s first EU ecolabel-certified rubber boots

by Wellies Blog

Swedish footwear brand Kavat has set a new standard in the industry by launching the world’s first rubber boots to receive the prestigious EU Ecolabel certification. The company’s Skur WP and Grytgöl WP models have successfully met the stringent environmental criteria laid out by the EU Ecolabel, a significant achievement that highlights Kavat’s ongoing commitment to sustainable and responsible production.

Kavat, a pioneer in eco-friendly footwear, made history in 2008 as the first Swedish shoe manufacturer to earn eco-certification. Since then, the company has remained at the forefront of the sustainable footwear movement, consistently pushing the boundaries of what is possible in terms of quality and environmental responsibility. With the addition of these new eco-labeled rubber boots, Kavat continues to expand its range of sustainable products, further solidifying its reputation as a leader in the industry.

The EU Ecolabel, also known as the EU Flower, is the European Union’s official environmental certification. It is awarded to products and services that meet high environmental standards throughout their entire life cycle—from the sourcing of raw materials to production, use, and disposal. For Kavat’s rubber boots, this certification means that the company has greatly reduced the use of hazardous substances, ensured the durability and quality of the boots, and used recycled materials in packaging, thereby minimizing their overall environmental impact.

“We are extremely proud to receive this recognition and to be able to offer our customers rubber boots that not only meet but exceed the highest environmental standards,” says Erik Thyrelius, CEO of Kavat. “Our goal has always been to produce high-quality, stylish, and comfortable footwear that can be passed down through generations. This certification is a testament to our commitment to leading the industry towards a more sustainable future.”

Kavat’s accomplishment has been widely praised, with Ulf Eriksson, product specialist at Ecolabelling Sweden, acknowledging the company’s leadership in sustainable fashion. “We congratulate Kavat for pioneering the industry by obtaining the EU Ecolabel for its rubber boots. This achievement demonstrates a clear commitment to more sustainable consumption and sets a new benchmark for the fashion industry,” Eriksson stated.

As consumers become increasingly aware of the environmental impact of their purchases, Kavat’s success in securing the EU Ecolabel for its rubber boots serves as a powerful example for other footwear manufacturers. Kavat’s dedication to sustainability not only benefits the environment but also appeals to a growing market of conscious consumers who prioritize eco-friendly products without compromising on quality or style.

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