Every year on “Gumboot Friday,” New Zealanders put on their gumboots (rubber boots), but this day is about far more than footwear. “Gumboot Friday,” spearheaded by the nonprofit organization “I Am Hope” and led by renowned Kiwi comedian Mike King, has a clear mission: to raise awareness and provide support for youth mental health across New Zealand.
The urgency behind this initiative is profound. New Zealand has one of the highest youth suicide rates in the world, and Gumboot Friday was born out of the pressing need to make psychological support more accessible to young people—a need that the public healthcare system currently cannot fully meet. Each year, the initiative gains momentum, attracting donations and prominent support. Recently, Tim Costley, a former air force officer and politician, actively participated by delivering gumboots to schools in the Horowhenua region, a gesture that brings attention to the cause.
The concept behind Gumboot Friday is simple yet impactful: people wear gumboots as a symbol of how life feels for someone struggling with mental health issues—like trudging through thick, heavy mud. Donations go directly toward funding free therapy sessions for young people, providing immediate assistance to those in need.
However, the event also raises questions. The initiative’s funding has come under increasing scrutiny. According to a recent report by the Auditor General, a government contract worth $24 million for Gumboot Friday was awarded in an “unusual and inconsistent” manner. These irregularities have sparked public and political debate, particularly regarding the sustainability of government support. Mike King has repeatedly criticized the New Zealand government for inadequate backing and has called for more robust state engagement in youth mental health.
The significance of Gumboot Friday is underscored by the growing public interest in the cause. Support from local officials, such as Gore’s Mayor Ben Bell, who recently launched fundraising efforts, demonstrates that this initiative has a strong social base. Despite the controversies, Gumboot Friday remains a symbol of hope and a call to New Zealand to not overlook the mental health needs of its youth.
While the debate over government funding continues, awareness of the need for youth mental health support is growing. Gumboot Friday shows that society can stand together for the well-being of the next generation—with or without gumboots.
